Headquarters: Japan / Establishment: 2014 / Co-Founder & CEO: Yusuke Hirata
Repro Inc. offers Repro, a software development kit that is an analytics marketing tool for mobile applications. In addition to funnel analyses, retention analyses, and other such quantitative analyses, it features qualitative analyses enabling observation of user behavior by motion video. Repro discovers issues based on user behavior that could not have been discerned from numerical data alone. Furthermore, as an approach to improvement on those issues, it performs marketing within the application, in the form of “push” notifications and in-app messaging.