Headquarters: Japan / Establishment: 2011 / Representative Director: Naofumi Tsuchiya

Goodpatch, Inc. is focused on UI/UX planning and design. With a belief in the power of design, it reads the user’s insights, designs the user’s experience, and creates products that appeal not only to logic but also to the emotions. For this reason, its involvement is not confined to UI design but begins from upstream steps at the stage of service conception. It designs and packages service design as a whole. It also develops its own products, as exemplified by Prott, a prototyping tool.